What Is WebP and Why Is Google Pushing It?
WebP is an image format developed by Google, released in 2010, and now the recommended format for web images. It delivers smaller file sizes than both JPG and PNG at comparable quality — which translates directly to faster page loads, better Core Web Vitals scores, and improved SEO.
Convert your images to WebP instantly using our PNG to WebP and JPG to WebP tools.
How WebP Achieves Better Compression
WebP uses predictive coding for lossy compression and advanced entropy coding for lossless compression, making it more efficient than JPG and PNG.
The result: 25-35% smaller than JPG, 20-30% smaller than PNG at similar quality.
WebP Features
Lossy and lossless modes
Supports both compression types in one format.
Alpha transparency
Supports transparency like PNG but with smaller size.
Animation
Supports animation as a smaller alternative to GIF.
Why Google Is Pushing It
Faster pages improve user experience and SEO rankings. WebP helps improve Core Web Vitals like LCP.